Privacy

Last Updated: October 2025

1. Controller

The controller within the meaning of the General Data Protection Regulation (GDPR) and other data protection provisions is:

Vision Consulting AG
Compliance
Bächausstrasse 61
CH-8806 Bäch SZ
Switzerland

Email: dataprotection@vision.ch
Phone: +41 44 560 94 30
Website: www.betterwalls.at

Note: Vision Consulting AG has not appointed a data protection officer as there is no legal obligation to do so.

1b. Data Transfer to Switzerland

The processing of your data is carried out partly by the controller in Switzerland. Switzerland has an adequacy decision from the European Commission (Decision 2000/518/EC as amended by Implementing Decision (EU) 2024/1159), according to which an adequate level of data protection is ensured.

2. General Information on Data Processing

2.1 Scope of Processing of Personal Data

We process personal data of our users generally only to the extent necessary to provide a functional website as well as our content and services. The processing of personal data generally occurs only with the user's consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of data is permitted by legal regulations.

2.2 Legal Bases for Processing

Where we obtain consent from the data subject for processing operations involving personal data, Article 6(1)(a) GDPR serves as the legal basis.

When processing personal data necessary for the performance of a contract to which the data subject is a party, Article 6(1)(b) GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual measures.

Where processing of personal data is necessary to comply with a legal obligation to which our company is subject, Article 6(1)(c) GDPR serves as the legal basis.

If processing is necessary to protect a legitimate interest of our company or a third party, and if the interests, fundamental rights and freedoms of the data subject do not override the former interest, Article 6(1)(f) GDPR serves as the legal basis for processing.

2.2a Data Processing

We engage external service providers to provide our services (e.g., Shopify, Google Analytics, payment service providers, shipping service providers). We have concluded contracts in accordance with Article 28 GDPR (data processing agreements) with all processors who process personal data on our behalf. These contracts ensure that processing occurs only according to our instructions and that an adequate level of protection is guaranteed.

2.3 Data Deletion and Storage Period

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may occur beyond this if provided for by European or national legislators in EU regulations, laws or other provisions to which the controller is subject. Data will also be blocked or deleted when a storage period prescribed by the aforementioned standards expires, unless there is a necessity for further storage of the data for conclusion or performance of a contract.

3. Provision of the Website and Creation of Log Files

3.1 Description and Scope of Data Processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected:

• Information about the browser type and version used
• The user's operating system
• The user's Internet service provider
• The user's IP address
• Date and time of access
• Websites from which the user's system reaches our website (referrer URL)
• Websites accessed by the user's system through our website
• Amount of data transferred
• Notification of successful retrieval

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

3.2 Legal Basis and Purpose of Data Processing

The legal basis for the temporary storage of data and log files is Article 6(1)(f) GDPR.

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session. Storage in log files is done to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

These purposes also constitute our legitimate interest in data processing pursuant to Article 6(1)(f) GDPR.

3.3 Duration of Storage

The data is deleted as soon as it is no longer necessary for achieving the purpose of its collection. In the case of collecting data for providing the website, this is the case when the respective session has ended. In the case of storing data in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the users' IP addresses are deleted or anonymized so that an assignment of the accessing client is no longer possible.

3.4 Possibility of Objection and Removal

The collection of data for providing the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for users to object.

4. Use of Cookies

4.1 Description and Scope of Data Processing

Our website uses cookies. Cookies are text files that are stored in or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that enables unique identification of the browser when the website is accessed again.

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.

4.2 Categories of Cookies

We use the following categories of cookies on our website:

Necessary Cookies (Technically Required)

• Purpose: Basic website functionality, session management, shopping cart, checkout
• Legal basis: Article 6(1)(f) GDPR (legitimate interest)
• Storage duration: Session cookies (deleted after closing the browser) or up to 30 days

Preference Cookies

• Purpose: Storage of user settings (language, region)
• Legal basis: Article 6(1)(a) GDPR (consent)
• Storage duration: Up to 12 months

Statistics Cookies

• Purpose: Analysis of user behavior, website optimization
• Legal basis: Article 6(1)(a) GDPR (consent)
• Storage duration: Up to 24 months

Marketing Cookies

• Purpose: Display of personalized advertising, tracking across multiple websites
• Legal basis: Article 6(1)(a) GDPR (consent)
• Storage duration: Up to 24 months

4.3 Specific Cookie List

The following cookies are used on our website:

Shopify Cookies (necessary):

• _shopify_s: Session ID, 1 day
• _shopify_y: Permanent shop ID, 1 year
• cart: Shopping cart information, 14 days
• cart_sig: Shopping cart signature, 14 days
• secure_customer_sig: Customer login signature, 20 years
• storefront_digest: Shop authentication, 2 years

Google Analytics Cookies (statistics, only with consent):

• _ga: Client ID to distinguish users, 2 years
• _gid: Client ID to distinguish users, 24 hours
• _gat: Throttling of request rate, 1 minute

Facebook Cookies (marketing, only with consent):

• _fbp: Facebook Pixel tracking, 3 months
• fr: Facebook advertising ID, 3 months

Google Ads Cookies (marketing, only with consent):

• _gcl_au: Google Ads conversion tracking, 90 days
• IDE: Google DoubleClick, for ad targeting and remarketing, 13 months
• test_cookie: Tests browser's cookie support, 15 minutes
• Conversion cookie: Specific cookie for each conversion action, 30 days

4.4 Legal Basis and Purpose of Data Processing

The legal basis for processing personal data using technically necessary cookies is Article 6(1)(f) GDPR. The legal basis for processing personal data using cookies for analysis purposes, where the user has given consent, is Article 6(1)(a) GDPR.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

User data collected through technically necessary cookies is not used to create user profiles. The use of analysis cookies is for the purpose of improving the quality of our website and its content. Through analysis cookies, we learn how the website is used and can thus continuously optimize our offering.

These purposes also constitute our legitimate interest in processing personal data pursuant to Article 6(1)(f) GDPR.

4.5 Duration of Storage, Possibility of Objection and Removal

Cookies are stored on the user's computer and transmitted from it to our site. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may no longer be possible to use all functions of the website to their full extent.

You can adjust your cookie settings at any time via our cookie banner.

5. Google Analytics

5.1 Scope of Processing of Personal Data

We use Google Analytics on our website, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies that enable analysis of your use of the website.

The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA. We have activated IP anonymization on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage to the website operator.

5.2 Legal Basis for Processing Personal Data

The legal basis for using Google Analytics is Article 6(1)(a) GDPR (consent). Use occurs only if you have previously given your consent via our cookie banner.

5.3 Purpose of Data Processing

The use of Google Analytics serves the purpose of analyzing our website and optimizing our online presence.

5.4 Duration of Storage

The data we send that is linked to cookies is automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

5.5 Possibility of Objection and Removal

You can prevent the storage of cookies by setting your browser software accordingly. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout

As an alternative to the browser plugin, you can revoke your consent via our cookie banner or click on this link to prevent collection by Google Analytics within this website in the future (the opt-out only works in this browser and only for this domain). An opt-out cookie will be placed on your device. If you delete your cookies in this browser, you must click this link again.

5.6 Data Transfer to Third Countries

Google processes your data in the USA. The USA has an adequacy decision from the European Commission (EU-US Data Privacy Framework). Google LLC is certified under the EU-US Data Privacy Framework. Further information can be found at: https://www.dataprivacyframework.gov/

Further information on data protection at Google Analytics can be found at: https://support.google.com/analytics/answer/6004245

6. Social Media Plugins

6.1 Facebook Social Plugins

Our website uses so-called social plugins ("plugins") from the social network Facebook, operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").

The plugins are marked with a Facebook logo (white "f" on a blue tile or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin".

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to Facebook's servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the website by it.

By integrating the plugins, Facebook receives the information that you have accessed the corresponding page of our website. If you are logged into Facebook, Facebook can assign the visit to your Facebook account. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, the corresponding information is transmitted directly from your browser to Facebook and stored there.

Legal basis: Article 6(1)(a) GDPR (consent via cookie banner)

Purpose: Integration of social networking functions, enabling sharing of content

Data transfer: Facebook processes data partly in the USA. Meta Platforms is certified under the EU-US Data Privacy Framework.

Objection: If you do not want Facebook to collect data about you via our website, you must log out of Facebook before visiting our website. You can also completely block Facebook plugins with add-ons for your browser.

Further information on the purpose and scope of data collection and its processing by Facebook can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/

6.3 Google Tag Manager

We use Google Tag Manager, a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

Description and scope: Google Tag Manager is a tag management solution that allows us to manage so-called website tags via an interface. Tags are small code elements on our website that serve, among other things, to measure traffic and visitor behavior, capture the impact of online advertising and social channels, deploy remarketing and target audiences, and test and optimize websites.

Google Tag Manager itself (which implements the tags) is a cookieless domain and does not collect personal data. The Tag Manager triggers other tags, which in turn may collect data. This collection is carried out by the tools integrated via the Tag Manager (e.g., Google Analytics, Facebook Pixel).

Legal basis: Article 6(1)(f) GDPR (legitimate interest in efficient management and optimization of our marketing tools)

Purpose: Central management and implementation of analysis and marketing tags without direct code changes

Data transfer: The Tag Manager may transmit technical information (IP address, browser, device) to Google servers in the USA. Google is certified under the EU-US Data Privacy Framework.

Objection: You cannot directly disable the Tag Manager, but you can disable the individual services integrated via the Tag Manager (e.g., Google Analytics, Facebook Pixel) via our cookie banner.

Further information on Google Tag Manager: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/

6a. Meta Pixel (Facebook Pixel)

We use the "Meta Pixel" (formerly "Facebook Pixel") on our website, a service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").

6a.1 Description and Scope of Data Processing

The Meta Pixel is a code snippet embedded on our website that captures various actions by visitors. The following data is collected and transmitted to Meta:

• Technical information: IP address, browser type, operating system, device type
• Visited URLs and timestamps
• Interactions on the website (page views, clicks, products added to cart, purchases)
• HTTP referrer (previous website)
• Cookie data and device IDs
• For logged-in Facebook users: assignment to your Facebook profile

The Meta Pixel sets cookies (see Section 4.3: _fbp, fr) that enable recognition of your browser on subsequent visits.

6a.2 Uses of the Meta Pixel

We use the Meta Pixel for the following purposes:

• Conversion tracking: Measuring the effectiveness of our Facebook and Instagram advertising campaigns by capturing conversions (e.g., purchases, registrations)
• Custom Audiences: Creating audiences based on website visitors for targeted advertising on Facebook and Instagram
• Remarketing: Displaying personalized advertising to people who have already visited our website
• Lookalike Audiences: Creating audiences similar to our existing customers
• Optimization of advertising campaigns: Automatic optimization of the delivery of our ads to people most likely to perform the desired action

6a.3 Legal Basis

The legal basis for using the Meta Pixel is Article 6(1)(a) GDPR (consent). Processing occurs only if you have given your consent via our cookie banner.

6a.4 Data Transfer to Third Countries

Meta also processes the collected data on servers in the USA. Meta Platforms is certified under the EU-US Data Privacy Framework. Further information: https://www.dataprivacyframework.gov/

In addition, we have concluded standard contractual clauses with Meta in accordance with Article 46 GDPR.

6a.5 Storage Duration

Meta stores the data collected via the Pixel for different periods:

• Event data (e.g., page views, purchases): 90 days
• Custom Audiences: Up to 180 days after last activity or until deleted by us
• Cookies: Up to 90 days (cookie _fbp)

6a.6 Objection and Opt-Out Options

You have several options to prevent data collection by the Meta Pixel:

1. Cookie banner: Reject marketing cookies in our cookie banner or revoke your consent.

2. Facebook settings: If you have a Facebook account, you can disable the display of personalized advertising in your ad settings:

• Facebook: https://www.facebook.com/settings?tab=ads
• Instagram: Via the app under Settings → Ads

3. Browser settings: Block cookies from Meta in your browser settings or use browser add-ons like "Facebook Container" (Firefox).

4. Logout from Facebook: Log out of Facebook before visiting our website to prevent direct assignment to your profile.

Further information on Meta Pixel and data protection:

• Meta Privacy Policy: https://www.facebook.com/privacy/explanation
• Meta Pixel data use: https://www.facebook.com/business/help/742478679120153
• Meta Cookie Policy: https://www.facebook.com/policies/cookies/

6b. Google Ads Conversion Tracking

We use Google Ads Conversion Tracking, a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), to measure the effectiveness of our Google Ads advertising campaigns.

6b.1 Description and Scope of Data Processing

When you click on one of our Google ads, a cookie for conversion tracking is stored on your device. These cookies expire after 30 days and are not used for personal identification.

If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page.

Data collected:

• Cookie ID
• Timestamp of the click on the ad
• Pages visited on our website
• Actions performed (e.g., purchases, registrations)
• IP address (shortened)
• Technical information (browser, device, operating system)

Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers.

6b.2 Purpose of Use

The information obtained using the conversion cookie serves to:

• Create conversion statistics (e.g., how many users make a purchase after clicking on an ad)
• Measure the success of our advertising campaigns
• Optimize our advertising campaigns
• Calculate the cost per conversion

6b.3 Legal Basis

The legal basis for using Google Ads Conversion Tracking is Article 6(1)(a) GDPR (consent). Processing occurs only if you have given your consent via our cookie banner.

6b.4 Data Transfer to Third Countries

Google also processes your data on servers in the USA. Google LLC is certified under the EU-US Data Privacy Framework. Further information: https://www.dataprivacyframework.gov/

6b.5 Storage Duration

Conversion cookies have a storage duration of 30 days. Conversion statistics are stored by Google for different periods, typically for 90 days.

6b.6 Objection and Opt-Out Options

You can prevent participation in conversion tracking in various ways:

1. Cookie banner: Reject marketing cookies in our cookie banner or revoke your consent.

2. Browser settings: Set your browser to block cookies from the domain "googleadservices.com".

3. Google Ads settings: Disable personalized advertising in your Google account settings: https://adssettings.google.com/

4. Browser plugin: Install the Google Analytics Opt-out Browser Add-on: http://tools.google.com/dlpage/gaoptout

5. Other opt-out options:

• Digital Advertising Alliance: http://www.aboutads.info/choices/
• Network Advertising Initiative: http://www.networkadvertising.org/choices/

Further information on Google Ads and data protection:

• Google Ads Privacy Policy: https://policies.google.com/privacy
• Google Ads Conversion Tracking: https://support.google.com/google-ads/answer/1722022

7. Shopify E-Commerce Platform

Our website is hosted on the Shopify e-commerce platform. The provider is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (or if you are resident in North America, Shopify Inc., 151 O'Connor Street, Ground floor, Ottawa, Ontario, K2P 2L8, Canada).

7.1 Scope of Data Processing

Shopify processes the following data to provide the e-commerce infrastructure:

• Order data (products, quantities, prices)
• Customer data (name, address, email, phone number)
• Payment information (not permanently stored by us)
• Technical data (IP address, browser, device)
• Usage behavior (pages visited, clicks, dwell time)

7.2 Legal Basis and Purpose

Legal basis: Article 6(1)(b) GDPR (contract performance) and Article 6(1)(f) GDPR (legitimate interest in reliable hosting and e-commerce infrastructure)

Purpose: Provision of the online shop, order processing, payment processing, shipping processing, customer support

7.3 Shopify Analytics

Shopify automatically collects analytics data on the use of our shop:

• Number of visitors and page views
• Dwell time and bounce rates
• Conversions and shopping cart abandonments
• Product views and purchases
• Geographic origin of visitors

This data serves to optimize our shop offering and improve user experience.

Legal basis: Article 6(1)(f) GDPR (legitimate interest in shop optimization)

7.4 Duration of Storage

Shopify stores your data as long as you have a customer account with us or we are legally obliged to retain it (e.g., tax retention periods of up to 10 years).

7.5 Data Transfer to Third Countries

Shopify processes data on servers in Canada and the USA. Shopify is certified under the EU-US Data Privacy Framework and has concluded standard contractual clauses with us.

Further information on data protection at Shopify can be found at: https://www.shopify.com/legal/privacy

8. Payment Service Providers

8.1 PayPal

On our website, we offer payment via PayPal. The provider is PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

When you pay with PayPal, your entered payment data is transmitted to PayPal. The data transmission to PayPal is based on Article 6(1)(b) GDPR (contract performance) and only to the extent necessary for payment processing.

PayPal may also transfer data to the USA. PayPal is certified under the EU-US Data Privacy Framework.

Further information on data processing by PayPal can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

8.2 Shopify Payments

We use Shopify Payments as an additional payment service provider. Shopify Payments is provided by Shopify International Limited or Shopify Inc. and works with various payment service providers (e.g., Stripe).

When paying via Shopify Payments, your payment data is transmitted encrypted via a secure connection. We do not store any credit card data ourselves. Payment data is transmitted directly to the payment service providers and processed there.

Legal basis: Article 6(1)(b) GDPR (contract performance)

Purpose: Secure processing of online payments

Data transfer: Shopify Payments may transfer data to the USA and Canada. Shopify is certified under the EU-US Data Privacy Framework.

Further information: https://www.shopify.com/legal/privacy

9. Shipping Service Providers

To process shipping, we pass on your data to the following shipping service providers:

9.1 DHL (Deutsche Post DHL Group)

Provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

Data transmitted: Name, delivery address, phone number (optional), email address (for shipment tracking), package contents (product description)

Legal basis: Article 6(1)(b) GDPR (contract performance)

Purpose: Delivery of ordered goods

Storage duration: According to legal retention periods under transport law

Privacy notice: https://www.dhl.de/de/privatkunden/information/datenschutz.html

9.2 DPD (DPD Deutschland GmbH)

Provider: DPD Deutschland GmbH, Wailandtstrasse 1, 63741 Aschaffenburg, Germany

Data transmitted: Name, delivery address, phone number (optional), email address (for shipment tracking)

Legal basis: Article 6(1)(b) GDPR (contract performance)

Purpose: Delivery of ordered goods

Privacy notice: https://www.dpd.com/de/de/datenschutzerklaerung/

9.3 Swiss Post

Provider: Swiss Post Ltd (Die Schweizerische Post AG), Wankdorfallee 4, 3030 Bern, Switzerland

Data transmitted: Name, delivery address, phone number (optional), email address (optional)

Legal basis: Article 6(1)(b) GDPR (contract performance)

Purpose: Delivery of ordered goods

Privacy notice: https://www.post.ch/de/pages/footer/datenschutz

10. Newsletter

10.1 Description and Scope of Data Processing

You have the option to subscribe to our newsletter via our website. The newsletter is sent via Shopify. The following data is transmitted to us when you register:

• Email address (mandatory)
• IP address of the accessing computer
• Date and time of registration

Your consent to the processing of the data is obtained during the registration process, and reference is made to this privacy policy.

After your registration, you will receive an email to confirm your registration (double opt-in procedure). Only after confirmation by clicking the link in this email will you be added to the newsletter distribution list.

10.2 Legal Basis and Purpose of Data Processing

The legal basis for processing the data after registration for the newsletter by the user, where consent has been given, is Article 6(1)(a) GDPR.

The collection of the email address serves to deliver the newsletter. The collection of the IP address and the time of registration serves to trace possible misuse of a data subject's email address at a later date and as proof of the consent given.

10.3 Duration of Storage

The data is deleted as soon as it is no longer necessary for achieving the purpose of its collection. The user's email address is therefore stored as long as the newsletter subscription is active.

10.4 Possibility of Objection and Removal

The newsletter subscription can be cancelled by the affected user at any time. For this purpose, there is a corresponding link in every newsletter. This also enables revocation of consent to the storage of personal data collected during the registration process.

11. Identity and Credit Checks for Invoice Payment Method

11.1 CRIF GmbH (for customers resident in Austria)

During the order process, you will be asked to consent to the transmission of data necessary for processing the payment and for identity and credit checks to CRIF GmbH, Diefenbachgasse 35, 1150 Vienna, Austria. If you give your consent, your data (first and last name, street, house number, postal code, city, date of birth, phone number) will be transmitted to CRIF GmbH.

We inform you that payment experience data, particularly regarding undisputed and unpaid claims after maturity, as well as address data, will be transmitted to CRIF GmbH, Diefenbachgasse 35, 1150 Vienna, for lawful use within the scope of their business license according to Sections 151 (address publisher), 152 (credit information agency) and 153 (services in automatic data processing and IT technology) of the Trade Regulation Act 1994.

CRIF is also used to verify identity and creditworthiness.

Legal bases: The transmission is based on Article 6(1)(b) GDPR (contract performance) and Article 6(1)(f) GDPR (legitimate interest in avoiding payment defaults). In addition, we obtain your express consent pursuant to Article 6(1)(a) GDPR.

11.2 Automated Decision-Making and Your Rights

The decision on granting the "purchase on invoice" payment method is partially based on an automated individual decision pursuant to Article 22 GDPR. This automated decision is based on a scoring procedure performed by CRIF, in which your creditworthiness data is evaluated using mathematical-statistical methods.

Criteria of the automated decision: The scoring includes, among other things:

• Previous payment experiences (punctual or delayed payments)
• Open or unpaid claims
• Negative entries at credit agencies
• Address stability and residence history
• Age and completeness of the data provided

Legal basis for the automated decision: The automated decision is permissible pursuant to Article 22(2)(a) GDPR as it is necessary for the conclusion of the contract regarding the "purchase on invoice" payment method. In addition, we obtain your express consent pursuant to Article 22(2)(c) GDPR.

Your special rights in the case of automated decisions pursuant to Article 22(3) GDPR:

1. Right to obtain human intervention: You have the right to request a manual review of the automated decision by an employee.
2. Right to express your point of view: You can communicate your perspective and additional information to us, which should be considered in the renewed review.
3. Right to contest the decision: You can contest the automated decision and request a reassessment.

How to exercise these rights: If you are affected by an automated rejection of purchase on invoice and wish a manual review, please contact us at:

Email: dataprotection@vision.ch
Phone: +41 44 560 94 30

We will manually review your case within 14 days and inform you of the result. You may submit additional information regarding your creditworthiness (e.g., proof of income, bank statements).

11.3 Further Information

Further information about CRIF can be found at: www.crif.at

Right to object: You can object to the data transmission to CRIF at any time. In this case, however, the "purchase on invoice" payment method will not be available to you.

12. Registration and Customer Account

12.1 Description and Scope of Data Processing

You have the option to register on our website and create a customer account. The following data is collected:

• Email address (mandatory)
• Password (stored encrypted)
• Title, first and last name
• Address (billing address, delivery address optional)
• Phone number (optional)
• Date of birth (optional, for credit check)
• IP address and time of registration

Your consent to the processing of this data is obtained during the registration process.

12.2 Legal Basis and Purpose of Data Processing

The legal basis for processing the data, where consent has been given, is Article 6(1)(a) GDPR. If registration serves the performance of a contract or the implementation of pre-contractual measures, the additional legal basis is Article 6(1)(b) GDPR.

Registration is necessary for the provision of certain content and services on our website. A customer account enables you in particular to:

• Place orders without re-entering your data
• View your order history
• Manage your address data
• Save your settings

12.3 Duration of Storage

The data is deleted as soon as it is no longer necessary for achieving the purpose of its collection. This is the case when you delete your customer account. Storage beyond this may occur if we are legally obliged to retain the data (e.g., commercial or tax retention periods of up to 10 years for order data).

12.4 Possibility of Objection and Removal

You have the option to delete your customer account at any time. Contact us using the contact details provided or use the account deletion function in your customer area.

12a. Order Processing and Contract Performance

12a.1 Description and Scope of Data Processing

When purchasing products in our online shop, the following personal data is collected and processed as part of order processing:

Mandatory information:

• Title, first and last name
• Billing address (street, house number, postal code, city, country)
• Email address
• Order data (ordered products, quantities, prices, order number, order date)

Optional information:

• Different delivery address
• Phone number
• Date of birth (when choosing "purchase on invoice" payment method for credit check)
• Company data (for commercial orders)

Automatically captured data:

• IP address
• Date and time of order
• Payment information (not permanently stored by us, but transmitted directly to payment service providers)

The data is required to process your purchase contract. Without this data, we cannot process and execute your order.

12a.2 Legal Basis for Data Processing

The legal basis for processing data in the context of order processing is Article 6(1)(b) GDPR (contract performance). Processing is necessary for the performance of the purchase contract.

For processing data for credit checks, Article 6(1)(f) GDPR (legitimate interest in avoiding payment defaults) as well as your consent pursuant to Article 6(1)(a) GDPR additionally serve as legal bases.

12a.3 Disclosure of Data

Your order data is passed on to the following recipients to the extent necessary for contract performance:

• Shipping service providers (DHL, DPD, Swiss Post): Name, delivery address, phone number (optional), email address (for shipment tracking)
• Payment service providers (PayPal, Shopify Payments): Name, billing address, email address, payment information
• Credit agencies (CRIF): When choosing the "purchase on invoice" payment method, your data is transmitted for credit checking (see Section 11)
• Shopify (e-commerce platform): All order data for technical processing (see Section 7)

Disclosure to other third parties does not occur unless we are legally obliged to do so (e.g., to tax authorities) or you have expressly consented.

12a.4 Storage Duration

Your order data is stored for the duration of contract processing. After completion of the contract, the data is stored for the duration of legal retention periods:

• Commercial retention obligations (Section 212 Austrian Commercial Code): 7 years for business documents and receipts
• Tax retention obligations (Section 132 Austrian Federal Fiscal Code): 7 years for tax-relevant documents

After expiration of these periods, the data is deleted unless you have consented to storage beyond this or we are obliged to longer storage for legal reasons.

12a.5 Possibility of Objection and Removal

The collection and processing of data is absolutely necessary for the performance of the purchase contract. Without this data, we cannot process your order. An objection to data processing in the context of contract performance is therefore not possible as long as the contractual relationship exists.

After expiration of legal retention periods, you can request deletion of your order data at any time.

13. Contact Form and Email Contact

13.1 Description and Scope of Data Processing

A contact form is available on our website that can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask is transmitted to us and stored. This data is typically:

• Name
• Email address
• Subject
• Message
• IP address and time of submission

Alternatively, contact is possible via the provided email address. In this case, the user's personal data transmitted with the email is stored.

In this context, the data is not passed on to third parties. The data is used exclusively for processing the conversation.

13.2 Legal Basis and Purpose of Data Processing

The legal basis for processing the data, where consent has been given, is Article 6(1)(a) GDPR. The legal basis for processing data transmitted in the course of sending an email is Article 6(1)(f) GDPR. If the email contact aims at concluding a contract, the additional legal basis is Article 6(1)(b) GDPR.

The processing of personal data serves us solely to handle the contact. In the case of contact via email, this also constitutes the necessary legitimate interest in processing the data.

13.3 Duration of Storage

The data is deleted as soon as it is no longer necessary for achieving the purpose of its collection. For personal data from the input mask of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation has ended when it can be inferred from the circumstances that the matter in question has been conclusively resolved.

Storage beyond this may occur if legal retention periods exist.

13.4 Possibility of Objection and Removal

The user has the option at any time to revoke their consent to the processing of personal data. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued. Please contact us using the contact details provided for this purpose.

All personal data stored in the course of contact will be deleted in this case, unless legal retention periods prevent this.

14. Product Reviews

If you submit a product review on our website, the following data is stored:

• Your name or pseudonym (as provided by you)
• Email address (not published)
• Review text
• Rating stars
• Date of review
• IP address (for abuse prevention)

Legal basis: Article 6(1)(a) GDPR (consent) and Article 6(1)(f) GDPR (legitimate interest in genuine customer reviews)

Purpose: Publication of customer opinions, improvement of product quality, building trust

Storage duration: Reviews are stored permanently until you request deletion or we must remove the review for legal reasons.

14a. IMPORTANT: Your Right to Object

You have the right to object to the processing of your personal data at any time!

Pursuant to Article 21 GDPR, you can object in particular:

• Objection to direct marketing: If your data is processed for advertising purposes, you can object at any time without giving reasons. After your objection, we will no longer use your data for advertising purposes.
• Objection to processing based on legitimate interest: If processing is based on Article 6(1)(f) GDPR (legitimate interest), you can object for reasons arising from your particular situation. We will cease processing unless we can demonstrate compelling legitimate grounds.

How to object:

Email: dataprotection@vision.ch
Phone: +41 44 560 94 30
In writing: Vision Consulting AG, Compliance, Bächausstrasse 61, CH-8806 Bäch SZ, Switzerland

For objection to newsletters: Click the unsubscribe link in every newsletter.

For objection to cookies and tracking: Adjust your settings in the cookie banner or use browser settings.

15. Rights of the Data Subject

If personal data concerning you is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

15.1 Right of Access (Article 15 GDPR)

You may request confirmation from us as to whether personal data concerning you is being processed by us. If such processing is taking place, you may request information from us about the following:

• the purposes for which the personal data is being processed
• the categories of personal data being processed
• the recipients or categories of recipients to whom the personal data concerning you has been or will be disclosed
• the envisaged period for which the personal data concerning you will be stored
• the existence of a right to rectification or erasure of personal data concerning you
• the existence of a right to restriction of processing or a right to object to such processing
• the right to lodge a complaint with a supervisory authority
• all available information about the source of the data if the personal data is not collected from the data subject
• the existence of automated decision-making, including profiling, and meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject

You have the right to request information as to whether personal data concerning you is being transferred to a third country or an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Article 46 GDPR relating to the transfer.

15.2 Right to Rectification (Article 16 GDPR)

You have a right to rectification and/or completion vis-à-vis the controller if the processed personal data concerning you is inaccurate or incomplete.

15.3 Right to Restriction of Processing (Article 18 GDPR)

You may request restriction of processing of personal data concerning you under the following conditions:

• if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data
• the processing is unlawful and you oppose the erasure of the personal data and request the restriction of its use instead
• the controller no longer needs the personal data for the purposes of processing, but you require it for the establishment, exercise or defense of legal claims
• if you have objected to processing pursuant to Article 21(1) GDPR and it has not yet been determined whether the controller's legitimate grounds override your grounds

15.4 Right to Erasure (Article 17 GDPR)

You may request that the controller delete personal data concerning you without undue delay, and the controller is obliged to delete this data without undue delay if one of the following grounds applies:

• The personal data concerning you is no longer necessary for the purposes for which it was collected or otherwise processed
• You withdraw consent on which the processing is based pursuant to Article 6(1)(a) or Article 9(2)(a) GDPR, and there is no other legal ground for the processing
• You object to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21(2) GDPR
• The personal data concerning you has been unlawfully processed
• The erasure of personal data concerning you is necessary for compliance with a legal obligation under Union law or Member State law to which the controller is subject

The right to erasure does not apply to the extent that processing is necessary:

• for exercising the right of freedom of expression and information
• for compliance with a legal obligation or for the performance of a task carried out in the public interest
• for the establishment, exercise or defense of legal claims

15.5 Right to Notification (Article 19 GDPR)

If you have asserted the right to rectification, erasure or restriction of processing vis-à-vis the controller, the controller is obliged to communicate this rectification or erasure of data or restriction of processing to all recipients to whom the personal data concerning you has been disclosed, unless this proves impossible or involves disproportionate effort. You have the right vis-à-vis the controller to be informed about these recipients.

15.6 Right to Data Portability (Article 20 GDPR)

You have the right to receive the personal data concerning you that you have provided to the controller in a structured, commonly used and machine-readable format. In addition, you have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that:

• the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR and
• the processing is carried out by automated means

In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another controller, where technically feasible.

15.7 Right to Object (Article 21 GDPR)

You have the right to object at any time, on grounds relating to your particular situation, to processing of personal data concerning you which is based on Article 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions.

The controller shall no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

Where personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing; this also applies to profiling to the extent that it is related to such direct marketing.

15.8 Right to Withdraw Data Protection Consent (Article 7(3) GDPR)

You have the right to withdraw your data protection consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

15.9 Right to Lodge a Complaint with a Supervisory Authority (Article 77 GDPR)

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

The supervisory authority responsible for Austria is:

Austrian Data Protection Authority
Barichgasse 40-42
1030 Vienna
Phone: +43 1 52 152-0
Email: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

16. Data Security

We use the common SSL (Secure Socket Layer) procedure in connection with the highest encryption level supported by your browser when you visit our website. This is usually 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. Whether an individual page of our website is transmitted encrypted can be recognized by the closed display of the key or lock symbol in the lower status bar of your browser.

We also employ appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

17. Currency and Amendment of this Privacy Policy

This privacy policy is currently valid and dated October 2025.

Due to the further development of our website and offerings thereon, or due to changed legal or regulatory requirements, it may become necessary to amend this privacy policy. The current privacy policy can be accessed and printed by you at any time on the website at https://www.betterwalls.at/pages/privacy